No time to waste
The European Crop Protection Association (ECPA) requested Alligence to support them in their Europe-wide campaign to fight the increasing problem of counterfeiting and illegal trade of crop protection products. The campaign involves a mix of political outreach, awareness building, training and working with in-country authorities to improve legislation and to better use and co-ordinate enforcement agencies.
Dedicated story-line
Following the corporate identity of the association, Alligence created and developed an informative leaflet with the essentials of the campaign as well as an exhaustive publication including the details. We also developed a dedicated ECPA anti-counterfeit programme website.